Entries by newleaf

Sony Pictures Inks Virtual Reality Deal with Reality One

The companies will create VR experiences based on Sony Pictures’ films and also will create original content. Sony Pictures’ fledging virtual reality group and Madison Wells Media’s Reality One are partnering to develop and finance VR experiences based on the studio’s films and franchises as well as original content. Global distribution will be managed by […]

Jon Favreau on Gnomes & Goblins and Virtual Reality

In the Woody Allen comedy “The Purple Rose of Cairo,” a character in a film steps off the movie screen and becomes a part of real life, changing his fate. Now, with virtual reality tools, the film director Jon Favreau wants to give viewers the opposite experience, taking them inside the movie and having their […]

Tech Meets Storytelling: How Two Hollywood Players Are Marrying Movies, Theater, & VR

With projects like Jon Favreau’s Gnomes & Goblins, Madison Wells Media is using state-of-the-art toys to dream bigger. A few years ago, movie producer Gigi Pritzker was at the Sundance Film Festival when she stumbled upon the New Frontier exhibition, which showcases new and transmedia art—naturally, much of the exhibition focuses on virtual reality. “I […]