Gigi Pritzker is an Emmy-winning producer, and businesswoman. She is the CEO of diversified content company MWM (formerly Madison Wells Media), which she co-founded with former Legendary executive, Clint Kisker. MWM aims to deliver elevated entertainment experiences to consumers worldwide across all media and devices. The company produces and distributes premium content including film, television, VR/AR, live events and digital video through its subsidiary businesses, MWM Studios, MWM Immersive, MWM Live, and MWM Universe, and holdings in STX Entertainment, Wevr, Fandor, The Void, Wonderstorm, Breakwater and Atom Tickets.
Pritzker founded the immersive media content subsidiary, MWM Immersive, under its former name Reality One, in 2015 alongside Kisker. Together, they co-produced and co-published, in partnership with Wevr, the Jon Favreau-directed VR production, Gnomes and Goblins offering users the unique opportunity to explore an enchanted world filled with mystical characters. MWM Immersive also recently announced their partnership with Sony Pictures’ Virtual Reality Group to produce and finance VR experiences based on studio films and franchises as well as original intellectual property. Pritzker executive produced the groundbreaking VR work Collisions, which won the 2017 Emmy in the Outstanding New Approaches: Documentary category.
In 2001, Pritzker founded the film and television production company, MWM Studios, under its former name OddLot Entertainment, where she has produced Academy Award-nominated feature films, such as Hell or High Water with Chris Pine and Jeff Bridges, and Rabbit Hole starring Nicole Kidman. Additionally, the film veteran has produced The Way, Way Back starring Steve Carell; Drive starring Ryan Gosling; the futuristic sci-fi film, Ender’s Game; Jon Stewart’s directorial debut Rosewater and most recently, the Sundance-nominated indie comedy Landline. Among Pritzker’s television production credits are 10-time Emmy nominated National Geographic scripted series, Genius, and CMT’s Sun Records, based on the Tony-Award winning musical Million Dollar Quartet, which she also produced through MWM’s live events division, MWM Live.
She is a committed philanthropist, holding a position on the Sundance Institute Board of Trustees, serving as the Founder, Vice Chair of Project &, a member of the Board of the Goodman Theatre of Chicago, and serving on the Advisory Board of the Harold Ramis Film School. Additionally, Pritzker sits on the Board of STX Entertainment and is an active member of the Television Academy and the Academy of Motion Picture Arts and Sciences.
She studied anthropology at Stanford University. Living in Nepal for a year as an undergraduate student led her to producing her first documentary feature in Bhutan with the BBC and kick-started her long and successful career in the motion-picture business.