Ted Rawlins serves as Chief Content Officer (CCO) of MWM Live, the live theater division of MWM (formerly Madison Wells Media), a diversified entertainment and media company focused on premium content creation in film, television, immersive media and live theater. Rawlins oversees the production and development of exciting, branded theatrical product, specifically designed to be highly attractive, both artistically and financially, to the 150,000 plus professional and amateur theatres across the United States and Canada. Under its former name, Relevant Theatricals, Rawlins has played a vital role in producing some of MWM Live’s most well-known projects, including Snapshots by Stephen Schwartz (WICKED, PIPPIN), and he originated and served as lead producer of the Tony Award-winning Broadway musical Million Dollar Quartet. Rawlins recently launched MWM Live’s newest off-Broadway musical, RED ROSES, GREEN GOLD, which features the music and lyrics Jerry Garcia and Robert Hunter.
Prior to forming MWM Live, Rawlins served as the Executive Director of the Plaza Theatre, where his strategic leadership was directly responsible for increasing their operating budget over 250%, growing the theatre to become the second largest and most successful performing arts center in the state of New Jersey. During his tenure, he oversaw and executed over 200 concerts.
In 1988 Rawlins co-founded the American Stage Company, responsible for developing and producing over twenty new shows, including many notable world premieres that went on to national prominence like Other People’s Money by Jerry Sterner, Forever Plaid by Stuart Ross, David’s Mother by Bob Randall, and Pulitzer Prize winner Michael Christofer’s Breaking Up, starring Matthew Modine and Allison Janney. American Stage received the “Governor's Award for Outstanding Achievement" and was designated a "Distinguished Arts Organization" by the State Council on the Arts.
Rawlins is a proud member of The League of American Theaters and Producers, the National Alliance for Musical Theatre and serves as the Theatre Chair of the Princess Grace Foundation.
Rawlins obtained his BD from the University of Maryland and, when he was 19, entered the MFA program at The Catholic University of America. He currently resides in Los Angeles with his wife and daughter.